Share your link
On your site, listing replies, QR codes, and follow-up texts.
Buyer Intelligence
Know which buyers are ready before you call.
Share one branded link. Every lead who completes it becomes a readiness score, a written report, and a call brief — so your first conversation starts with context instead of cold discovery.
✓ Live in minutes✓ No media credits needed✓ Cancel anytime
BUYER REPORT · SARAH M.Ready to engage
82TimelineWithin 3 months
FinancingPre-approved
Budget$450k – $520k
PrioritySchool district
CALL BRIEF
Open with the two school-zone listings. Confirm the lender's pre-approval ceiling. Relocating for work — sensitive to commute.
Next step: book a showing~3 minFor a buyer to complete the assessment
0–100Readiness score with a clear category
1 pageCall brief you can read before dialling
LoftyNote + task synced to the lead (Team)
The problem
Most leads arrive as a name and a phone number.
A portal enquiry doesn't tell you whether the person is pre-approved and moving in eight weeks, or casually browsing for next year. So the first call becomes a discovery interview, the ready buyers get the same script as the curious ones, and the ones who need patient education feel rushed.
Buyer Intelligence asks those questions first — in a calm, self-paced format many buyers find easier than an unscripted phone call — and hands you the answers before you pick up the phone.
Try it yourself
This is what your buyers see.
Answer the three sample questions. Your real link carries your name, photo, and brand colours, and asks the full set of qualification questions.
- Friendly, not interrogating — one question at a time, with progress saved.
- Useful for the buyer too — they get a preparation snapshot, not a sales pitch.
- Immediate next step — book a consultation, request a call, or continue by text.
realstatebuyeriq.online/a/yourbrand
Buyer consultation1 / 3
When would you ideally like to move?
How it works
From enquiry to prepared conversation.
Lead answers
Timeline, financing, budget, motivation, must-haves.
You get the brief
Score, category, concerns, talking points, next step.
Act in your CRM
Appointment booked, task created, report linked in Lofty.
Buyer
TimelinePrioritiesFinancing
BUYER IQ82Ready to engage
What's inside
Everything between “new lead” and “first call”.
Branded buyer assessment
A short, friendly questionnaire under your name, logo, and colours. Buyers answer timeline, financing, budget, motivation, and priorities in about three minutes.
Seller Intelligence
A separate assessment for homeowners thinking of selling — preparation, priorities, and opportunity signals, with its own report.
Lead Intelligence Inbox
Every buyer and seller in one place, with status, priority, and the recommended next action. Filter, search, and export to CSV or PDF.
Booking right after the report
When the buyer sees their result, they can pick a consultation time, request a call, or continue by text — and you're notified immediately.
Lofty CRM sync
Score, category, a note, a follow-up task, and the report link are pushed to the matching lead in Lofty. Failed syncs retry automatically.
Your domain, your brand
Run the assessment on your own custom domain with white-label branding, and get a monthly performance digest (Team plan).
Works with your CRM
Your CRM stays the source of truth.
Lofty keeps contacts, communication, routing, and lead ponds. Buyer Intelligence adds the context: when an assessment is completed, the matching Lofty lead receives the score, category, a note, a follow-up task, and the report link.
- Team-friendly:leads can be qualified before or after they're claimed from a pond.
- Your rules:route by budget or readiness with Lofty's native routing — no forced categories.
- Reliable: failed syncs retry with backoff and are logged.
SYNCED TO LOFTY
1
Readiness score 82 · Ready to engage
2
Note: timeline, financing, top priorities
3
Task: call within 24 hours
4
Link to the full report
Built for the buyers you actually meet
First-time buyers
See financing preparation and concerns before the call, and meet them at their real stage.
Investors
Understand objectives, price context, property preferences, and non-negotiables before discussing opportunities.
Relocation buyers
Surface fixed dates, commute constraints, unfamiliar neighbourhoods, and limited viewing windows early.
Buyer Intelligence pricing
Compare all pricing →Month-to-month. Cancel anytime.
Priced on its own — you never need media credits to use it.
Solo
Buyer assessment and lead intelligence
$39/month
Choose Solo- 1 branded buyer assessment link
- Readiness score and buyer report
- Buyer journey and follow-up tasks
- CSV and PDF export
Pro
Advanced intelligence, appointments and call briefs
$79/month
Choose Pro- 3 assessment links + assessment editor
- Seller Intelligence assessments
- Lead Intelligence Inbox
- AI call briefs before every call
- Appointment booking after the report
- Campaign analytics
Team
Shared intelligence workflow for up to 5 users
$149/month
Choose Team- Everything in Pro, up to 5 users
- 5 assessment links
- Lofty CRM sync (notes + tasks)
- Shared team inbox
- Custom domain and white-label
- Monthly performance digest
Also marketing listings?
Add Property Media with the Suite
PropertyMediaBuyer Suite: Buyer Intelligence Pro plus 150 media results a month — $99/mo instead of $128.
$99/moSee Suite plans →
Responsible by design
- Direct answers and AI inference are shown separately in every report.
- No mortgage-approval claims, purchase guarantees, or protected-class targeting.
- The buyer gets a useful preparation snapshot — not a sales trap.
- Data export and deletion are available from your account. See AI transparency and Privacy.
Guides and resources
Frequently asked
What is Buyer Intelligence?
A branded assessment link you share with buyer and seller leads. Their answers are turned into a readiness score, a written report, and — on Pro and Team — an AI call brief with talking points and a recommended next step.
Does the readiness score predict whether someone will buy?
No. It summarises what the lead told you — timeline, financing stage, budget comfort, motivation — and clearly separates direct answers from AI inference. It never claims mortgage approval or guarantees a purchase.
Do I need Property Media or media credits to use it?
No. Buyer Intelligence is a separate product with its own plans. It never uses media credits, and you can add Property Media later without migrating anything.
Which CRM does it integrate with?
Lofty today, on the Team plan: completed assessments sync into the matching Lofty lead as a note and a follow-up task with the report link. On every plan you can export leads to CSV and reports to PDF.
Where do I share the assessment link?
Anywhere leads reach you: your website, listing enquiries, email signature, social bios, open-house QR codes, and follow-up texts to new portal leads.
Can I cancel anytime?
Yes. Plans are month-to-month and can be cancelled from Billing. Your reports remain exportable.
Attract the buyers first
Better listings bring better enquiries.
Your next lead is already on the way
Meet them prepared.
Set up your branded assessment link today — from $39/month.
Start with Buyer Intelligence Pro →