Turn one listing into an entire marketing campaign.

Before any asset is written, the AI reads your listing and produces one Property Marketing Master Brief: a summary, selling points, buyer personas (described by needs, never demographics), value proposition, differentiators, lifestyle, emotional and opportunity angles, a call to action and a tone. Every asset is generated from that brief, so your flyer and your Instagram post tell the same story.

It is instructed not to. Price, bedrooms, bathrooms, square footage and address are passed as fixed facts and must be repeated exactly; anything you leave empty is left out, not guessed. The studio also tells you which facts are missing so the copy can be more specific. Always review before publishing.

The copywriter is instructed to describe the property, not the people who should live there, to avoid steering phrases, and to keep Meta ad audience ideas within the housing Special Ad Category (no age, gender or ZIP targeting). You remain responsible for what you publish.

Each listing gets a property page and QR code, and the copy invites buyers to take a Match Score through BuyerIQ. Buyers who consent are sent to you with their timeline, priorities and readiness, attributed to the listing and channel.

Not yet. You enter a listing once — or claim a free kit — and it is reused everywhere. MLS and API import is on the roadmap.