Inconsistent marketing
Each agent writes, designs and posts differently — and the team brand looks different on every listing.
For teams
One brand voice across every agent's listings.
When five agents market listings five different ways, the team brand suffers and leads fall through the cracks. Give everyone the same marketing engine and the same lead flow.
The problem
What gets in the way today.
Leads without context
Portal and social enquiries land in the CRM with a name and a phone number, and nobody knows who is ready.
Admin time on marketing
Team leads or assistants spend hours a week producing listing content by hand.
How PropertyMediaIQ helps
One listing profile. Four connected products.
Shared standard for every listing
The same master brief process and kit for every agent's listings, with the team's brand.
AI Marketing Studio →Qualified leads synced to Lofty
BuyerIQ and SellerIQ leads with readiness scores and call briefs, synced to Lofty as notes and tasks.
BuyerIQ →Volume staging
400 staging credits a month plus 4K export and batch processing.
Virtual Staging Studio →White-label and custom domain
Property pages and assessments under your team's brand and domain.
Team plan →The workflow
What a week looks like.
- Set the team brand profile once.
- Listings are added and kits generated for each one.
- Lifecycle campaigns run from Coming Soon to Just Sold.
- Leads arrive with a call brief and sync to Lofty, where your routing rules apply.
- Sold listings feed the team's seller pipeline.
RECOMMENDED PLAN
Team — $149/month
60 active listings, 200 kits and campaigns, 400 staging credits, Lofty sync, custom domain and white-label. Multiple user seats and shared listings are on the roadmap.
Get started →Compare all plansQuestions
Can several agents log in to one account?
Not yet. Multiple user seats, shared listings and role-based access are on the roadmap for the Team plan. Today, teams typically run listing marketing from one account and route leads through Lofty.
Do you integrate with our CRM?
Lofty today: completed assessments sync as a note and task. Every plan can export leads to CSV.
Can we keep our own branding?
Yes — custom domain and white-label property pages and assessments are included in Team.
Related guides
See it on one of your listings.
Free plan, no card. Your first marketing kit in about a minute.