The home seller questionnaire: what to ask before you meet
The best listing appointments start with the agent already understanding the seller's situation. A short questionnaire makes that possible — and shows the homeowner you plan before you pitch.
Updated October 2026
The questions
- Timeline: When would you ideally like to sell? (Within 30 days / 1–3 months / 3–6 months / Exploring)
- Motivation: What's prompting the move? Include "prefer to discuss privately".
- Property type: Single-family, condo or townhome, luxury, multi-family, land.
- Occupancy: Owner-occupied, tenant-occupied, vacant, seasonal.
- Condition: Market ready, minor preparation, significant updates, recently renovated, not sure.
- Price expectations: Based on a recent valuation, nearby sales, a target in mind, or "I need guidance".
- Agent status: Not committed, interviewing, currently listed, agreement recently expired.
- Next purchase: Will this sale connect to another move?
- Priorities: Price, speed, minimal disruption, presentation, coordinating the next purchase.
Why these questions
Timeline and agent status tell you whether to meet now. Motivation and the next purchase tell you what success means to them. Condition and occupancy shape the preparation plan. Price expectations tell you how much education the pricing conversation needs.
Wording and ethics
- Never promise a price or sale time in response.
- Let homeowners keep sensitive reasons private.
- Get explicit consent before contact; keep marketing consent separate.
Give the homeowner something back
A short readiness snapshot — where they are and what to prepare next — makes the questionnaire worth completing.
Use it with every seller lead
SellerIQ asks these questions, collects consent, and produces a seller report and call brief. Link it from your Just Sold campaigns, website and open houses. More on seller lead generation.
Frequently asked questions
What questions should I ask a home seller?
Timeline, motivation, property type, occupancy, condition, price expectations, agent status, whether the sale connects to a purchase, and their priorities.
When should a seller complete the questionnaire?
Before the listing appointment, so the meeting can focus on the plan.
Should the questionnaire give a home value?
No — keep valuation for a proper pricing consultation.
Turn every sale into seller leads.
Just Sold campaigns that invite homeowners to a seller readiness assessment — with timeline and priorities before the call.