Seller lead generation: a repeatable system

The flywheel

Listing → marketing → buyer engagement → sale → seller marketing → seller leads → next listing. Each listing you market well produces proof; each sale is a reason to contact the neighborhood.

Step 1: market every listing visibly

Neighbors watch. A well-marketed listing — staged photos, a property page, an open house — is a public listing presentation. See listing marketing.

Step 2: run a Just Sold campaign after every sale

A post, a Story, an email and a postcard around the sold home, each with one question and one link to a seller readiness assessment. AI Marketing Studio generates this seller campaign when you mark a listing Sold (Agent Pro and Team).

Step 3: give homeowners a reason to respond

"How ready are you to sell?" is easier to answer than "Call me". A three-minute seller questionnaire gives the homeowner a snapshot and gives you context — with explicit consent. That's what SellerIQ does.

Step 4: follow up by timeline

Use the stated timeline to decide the next step: a meeting, a preparation plan, or occasional updates.

Step 5: measure

Per campaign: postcards sent, scans, completions, conversations, appointments, listings. Attribution tells you which sales and channels produce the next listing.

What to avoid

• Mass messages without a lawful basis or opt-out.
• Promises about price or speed.
• Valuations presented as appraisals.