Just sold marketing: your sale is the next seller's proof
Homeowners pick the agent whose results they can see nearby. A Just Sold campaign is the most credible marketing you'll ever run — if it asks the right question.
Updated October 2026
What you can share
Share what is public and what your client agreed to. Many agents share the address, the fact that it sold, and the story of the campaign. Be careful with sale price and days on market until they're public and your client is comfortable.
The question that turns a post into a lead
"Just Sold!" gets congratulations. A question gets conversations:
We just sold 18 Maple Court. Thinking about selling your home? Find out how ready you are in three minutes.
The link leads to a short seller readiness assessment. Homeowners learn what to prepare; you learn their timeline, motivation and priorities — with their consent. SellerIQ is built for exactly this.
The Just Sold campaign
| Asset | Audience |
|---|---|
| Post and Story | Your followers and the neighborhood |
| Postcard | Homes around the sold property, following local mail rules |
| Your sphere and farm list | |
| Seller campaign | Neighbors invited to the seller assessment |
Tell the story of the sale
Homeowners care about how you sold it: the preparation, the staging, the launch, the open house, the negotiation. A short "how we sold it" post is a listing presentation in public.
Generate it automatically
When you mark a listing Sold in AI Marketing Studio, the Just Sold campaign includes the post, Story, email, postcard and a seller lead campaign linked to SellerIQ (Agent Pro and Team). Read more on real estate seller leads.
Frequently asked questions
What should a Just Sold post include?
The address (if your client agrees), a great photo, a short story of the sale, and a question that invites neighbors to take the next step.
Can I share the sale price?
Only when it is public and your client is comfortable; follow MLS and brokerage rules.
Do Just Sold postcards work?
They are most effective when they include a specific next step, such as a seller readiness assessment, instead of only announcing the sale.
Turn every sale into seller leads.
Just Sold campaigns that invite homeowners to a seller readiness assessment — with timeline and priorities before the call.